KAVIR’s VISION, MISSION and VALUES
ü Considering INNOVATION, CREATION, and DISTINCTION as 3 strategic principles;
ü Playing an effective role in the Country’s industry growth and development;
ü Meeting all commitments to customers;
ü Having a substantial impact on the Country’s economy dynamism;
ü Institutionalizing the use of modern and updated industrial and scientific technologies for motorcycles in the Country;
ü Becoming the biggest motorcycle manufacturing company in the Middle East.
• MEETING THE NEEDS OF CUSTUMERS, WHO INCLUDES:
ü Youth interested in motorcycle;
ü Professional athletes competing in notable motorcycle races and rallies of the Country;
ü Semi-professional athletes who use motorcycle for fun and pleasure;
ü Other people who use motorcycle for daily work and ride who have chosen KAVIR’s name and quality rather than other brands.
• OFFERING VARIOUS TYPES AND CLASSIFICATIONS OF MOTORCYCLES, WHICH INCLUDES:
ü European products;
ü High quality products from Eastern Asia;
ü Spare parts (such as lamp, fairings, …)
ü Accessories (such as helmet, motorcycle apparel, race exhaust, …)
ü Consuming products (such as engine oil, cleaners, lubricants, …)
• MARKET DEVEPLOPMENT:
ü Sale in 32 Provinces in 167 cities of the Country,
ü Having 318 sale agencies;
ü Having 45 authorized repair shops.
• KAVIR’S DISTINCTIONS OVER COMPETITORS:
ü More than 40 years of experience in the motorcycle field;
ü The only producer of European products in the Country;
ü The first producer of 250 cc class motorcycles in the Country;
ü The first and only producer of motorcycles with Fuel Injection system with EFI and PGM-FI technologies;
ü The first and only producer of motorcycles enabled with ABS brake system;
ü Having the highest range of classifications;
ü The first and only producer of Hybrid motorcycle;
ü Selling the highest quantity of motorcycles having EURO III environmental standard.
• KAVIR’S MOST IMPORTANT TASKS DONE:
ü Taking official agency from some of the most famous European and Asian companies active in the fields of motorcycle and related parts, accessories, and chemicals;
ü Setting up after-sale services network in step by step process to meet customers’ satisfaction;
ü Setting up central repair shop for all company products with the option for the customer to see repairing procedures;
ü Having motorcycle manufacturing factory with two productions lines in Isfahan City;
ü Setting up the second motorcycle assembly and production firm in Isfahan City with the area of 50 hectares with the option of step-by-step checking;
ü Issuing guarantee card for all street products of the company;
ü Having a noticeable motorcycle sale share of the Country;
ü Setting up the biggest motorcycle showroom in Tehran City;
ü Setting up the biggest motorcycle showroom in Isfahan City;
ü Setting up bicycle showroom in Tehran City;
ü Having stockroom for products, parts and spare parts wit the area of 10 hectares in Isfahan City;
ü Having stockroom for products, parts and spare in Tehran City;
ü Introducing the company’s official website, www.kavirmotor.com, as its information center for KAVIR’s productions and services; and offering varied range of spare parts and accessories at the website. KAVIR’s website stands first among those of competitors for its unique informing standards.
ü Making use of SMS as part of Customer Relationship Management (CRM) system for informing and replying to customers;
ü Launching online retail store for motorcycle parts and accessories.
ü Considering customer satisfaction, and respect for customers as an ethical principle;
ü Viewing company’s staff and workers as valuable capitals;
ü Effort for acquiring customers’ reliance, and reaching mutual loyalty for both company and customers;
ü Paving the way for acculturation the proper use of motorcycle among people;
ü Offering products with EURO III emission level and EFI & PGM-FI technologies, and also importing best quality MOTOREX chemicals from Switzerland and MOTUL from France to meet environmental standards.